Advice when Buying Websites
Buying a website is like buying or investing
in anything in business, the bottom line is it has to make
financial sense. I don't mean by that the website has to make
you money, because a website may simply be informative, but
it is important the website is an asset to your business.
The potential of a business website is to increase
market share and to achieve that the website will need exposure
in your particular market place. Increasing your market share
means high visibility on generic key phrases so you harvest
new business. High visibility on your business name or brand
name means simply maintaining your current market share. High
visibility on the major search engines organic free index
is arguably the best way to gain that exposure, although social
network marketing is also rapidly becoming a significant tool
as well. All the websites on this site will increase your
market share. If you wish us to look at your current site
with a view to optimisation, contact us.
Right, so to the advice: firstly you will need
to understand how to assess the performance of a website.
A large volume of hits does not mean a website is effective.
To assess a website's effectiveness we compare the volume
of unique visitors with the amount of opportunities, leads
or sales created. For example, the website boatcanvascovers.co.uk:
12,800 unique visitors viewed 35,646 pages in 2010 and created
genuine sales leads of 343 quote request forms and approximately
200 phone call enquiries, so 543 in total. Believe me when
I tell you that in internet terms those are very good figures
for a niche market business. The reason is we didn't target a volume of visitors, we targeted people seeking to buy new or replacement canvas for their American production boats and yachts. The website gets visitors and enquiries from around the world.
Secondly, you will need to ensure the current
domain name is part of the package as the domain name is the
website's address the search engines will have listed in the
organic free index. However good the results the on-page optimisation
has been achieved, from the search engines perspective, without
the domain name, the website will have to start all over again
as a completely new website and the smae content on a new domain name will risk being "red flagged" by Google for duplicate content.
Thirdly, clarify how the traffic to the website
is attracted. Is it purely on-page search engine optimisation?
Is is pay-per-click (PPC)? Has any affiliate marketing been
carried out? Has a social media marketing campaign been carried
out? For instance, does the website have a FaceBook fan page?
And has the website benefited from a link building campaign?
So how do we arrive at a value for a website?
Well, a couple of the websites are harvesting sales leads
right now, but to properly assess the value of va website to
you will mean your providing us with more information with
regard your business. Again, contact us.
There is much more to discuss and the internet
is changing and evolving very quickly. Relevant points I will
update here, but should you have any questions, please don't
hesitate to ask.
The Diamond Site is for sale:
If you are genuinely interested, click the information
request button and fill in the contact form. We will be in
touch shortly.
